In 2019, an app called OwnaFC hit the market offering football fans the chance to buy and run a professional club. For just £49 a person, it claimed it was going to revolutionise football and put supporters in the boardroom. Every aspect of the club, it promised, would be discussed and voted on by those who bought in – the ‘Ownas’.
The reality was very different. Working with disillusioned customers, James Cave – the journalist and lower league football campaigner – and I helped expose the questionable structure, business practices and history of the company. It collapsed shortly after, leaving customers hundreds of thousands of pounds out of pocket.
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The Ugly Game 