What Liverpool have done is wrong, but they had no choice – thoughts on Liverpool’s pricing announcement and the need for regulation.

My first thought yesterday on reading about Liverpool’s new ticket prices was, as yours might have been: isn’t it sad to see Liverpool, one of the world’s great clubs, saddled with owners who seem happy to raise prices despite taking the club no nearer to success.

Once the anger subsidies, though, you recognise that pure greed is rarely a motivation behind someone’s actions, especially successful businessmen.